Skill Set : digital marketing,online marketing, internet marketing
Job Responsibilities :
- Scale biddable channels such as SEM, Paid Social (FB), Native Advertising and DSP.
- Excellent knowledge and experience of SEM, Google Adwords, FB ads Google Analytics and expert in managing paid search campaigns
- Campaign Optimization performance reporting, Search behavior reporting
- Implementation, tracking and optimization of Social Media Ad campaigns
- Ensuring ongoing optimization of the website to generate high quality traffic and conversions.
- Search Engine Optimization – Develop & Execute long term SEO strategy.
- Research and analyse competition work on website architecture, content linking/ link building and other factors to improve Search Engine Positioning rankings with target key words.
- Defining and Implementing SEO best practice for on-page content, back linking, URL structures, page title, meta-data and anchor text.
- Work with dedicated creative and development teams to build a/b testing queue and work towards agreed upon goals for conversion, ROI and user engagement for both web and mobile.
- Regular monitoring of website ranking performance
- Identifying keywords with low difficulty to gain significant traffic.
- Develop search engine marketing campaigns key focus will be on strategy development, execution and optimization.
- Experience in HTML, especially H tags placement, code optimization from spiders point of view.
- Regular monitoring of Application ranking performance, ASO etc.
- Marketing for social media – Facebook, Twitter, Instagram, LinkedIn and websites like Quora and more.
- Graduate/ post graduate with at least 1 year of experience with SEM /PPC, Native Advertising, Social/Facebook and Programmatic Display Advertising.
- Candidate should have excellent knowledge of online advertising channels, standard industry metrics, channel best practices and lead generation business models
- Solid understanding of paid search platforms interface, algorithm, campaign management, campaign optimization and strategies.
- A highly results oriented, articulate, decisive, self-starter who energizes people around him/her
- Candidates who can join immediately will be preferred.
Salary : 20,000 – 30,000 per month.